How to cater for diverse audiences at your event!


You’ve booked your event, whether it’s a conference, wedding, or corporate party, now comes the tasty part: catering.

Catering can make – or break – an event and the food you serve helps to create an inclusive environment, for all guests to feel welcome and valued.

At The John Smith’s Stadium, we pride ourselves on offering more than just a venue – we provide an unparalleled dining experience tailored to a diverse range of tastes and preferences. Our catering team is dedicated to ensuring that every event is infused with exceptional flavours and impeccable service. We’re also dedicated to working closely with you, to ensure your event is catered to your tastes.

Flexible feasting

Accommodating dietary restrictions and requirements is key for any event.

Consider offering a few small plates specifically designed for these needs. This shows inclusivity and ensures everyone has a satisfying selection. The John Smith’s Stadium catering team understands the rise in alternative diets and is committed to using fresh ingredients to create delicious options for everyone.

Our team also understand the importance of allergen awareness and takes food safety very seriously. Our catering team is well-versed in the 14 allergens outlined by food safety laws, and we go above and beyond to accommodate guests with dietary restrictions. Each food service area is equipped with an allergen folder for guests seeking clarification on product ingredients, and our staff are trained to offer it upon request.

Global grub

A guaranteed way to win over a varied audience is to include a couple of international dishes alongside your classic crowd-pleasers. This could be anything from mini samosas to a gourmet cheese platter with global offerings. It adds a touch of excitement and caters to adventurous palates.

At The John Smith’s Stadium, you can go global, while keeping it local. We believe in the importance of supporting local suppliers, not only because of the quality but also to support our community. By partnering with a network of trusted brands and suppliers, we ensure that each menu is crafted with the freshest ingredients available. Whether it’s farm-fresh produce or artisanal goods, our commitment to excellence shines through in every bite.

Sweet & Savoury

Balance is key.  Offer a mix of sweet and savoury bites.  Sweet tooth? Include mini cupcakes, a chocolate fountain, or a beautiful platter of seasonal fruits. Savoury lovers will appreciate miniature quiches, vegetable crudités with hummus, or bite-sized canapés.

Consider Presentation

Presentation is everything! Cater your display to your audience.  For a business event, a sleek and elegant buffet might be ideal. For a birthday party, a whimsical grazing table full of colourful treats can add a playful touch.

By following these tips, you can create a catering experience that tantalizes everyone at your event here at The John Smith’s Stadium. Remember, our award-winning team are here to help you plan every detail, including catering consultations. Let’s make your event a delicious success! | 01484 484 116

diverse audiences