Accu Secures Stadium Naming Rights in Landmark Partnership

• Accu becomes Official Stadium Naming Rights Partner for the next five seasons.
• Growing local business to take over the naming rights from John Smith’s in record breaking sponsorship deal.
• Comments from Accu Managing Director, Alastair Morris and Huddersfield Town’s Chief Executive Officer Jake Edwards and Chief Revenue Officer Paul Reeves.

Huddersfield Town is proud to announce a historic and significant partnership with Accu, a Huddersfield-born e-commerce business, named after the accuracy of the engineering components it supplies.

Effective immediately, Accu has acquired exclusive naming rights to the club’s home stadium, which last season, celebrated its 30-year anniversary and will be known as the Accu Stadium.

The record multi-year sponsorship deal will run until at least 2030, marking a shared commitment to investing in Huddersfield and supporting the Club’s long-term goals – both on the pitch and across the community.

A Homegrown Partner with a Global Vision

More than a simple name change, the Accu Stadium reflects a shared belief in progress; a clear vision – and an eye for goals. It’s a partnership that will aim to improve performance on the pitch and throughout the town.

Alastair Morris, Managing Director of Accu commented; “We’re incredibly proud to align our brand with this iconic stadium and with Huddersfield Town – a club that shares our passion for innovation, local pride, and community engagement, the Accu Stadium will be more than a stadium; it will be a symbol of shared ambition and a focal point for the growth of Huddersfield.”

More Than a Partnership; a Promise.

From a bedroom in Huddersfield to a 45,000 sq ft facility in Honley, Accu has developed into a thriving local employer of over 130 people and continues to recruit as it grows rapidly. For both organisations, this long-term partnership isn’t just about business – it’s about giving back.

Together, Accu and Huddersfield Town will invest in the community through:

Education-led STEM (Science, Technology, Engineering & Maths) outreach programmes

Community development initiatives

Enhanced match day experiences and fan engagement activities

Jake Edwards, Chief Executive Officer at HTAFC said. “This partnership isn’t just about naming rights – it’s about building something lasting with a company that truly believes in Huddersfield.

This partnership not only reflects the shared ambition and values of our two organisations but also helps us invest further into the future of Huddersfield Town, both on and off the pitch.

We also feel that Accu’s vision of building a better future aligns with our ambitions as a club – both in terms of our football aspirations and our sustainability commitments. We are impressed with Accu’s commitment to net zero and hope to not only join them on this journey, but to attract other like-minded sponsors and partners”.

Town’s Chief Revenue Officer Paul Reeves added, “This is a really pleasing partnership that we have seen genuinely grow over the last 12 months and develop into something that is going to be both iconic and long lasting for both organisations. To start this new era for the stadium having just completed its 30-year anniversary allows us to invest in the continued development of the building and its surrounding footprint.

“We would also like to place on record our sincere thanks to Heineken UK, who have supported the stadium for over a decade, and we will be looking to also extend that relationship in the coming weeks through a new pouring rights agreement with Heineken for the stadium”. 

The stadium’s new identity will be proudly unveiled to fans ahead of the home friendly game of the 2025/26 season, when Town take on Lancashire opposition Burnley FC on the 26 July 2025.

About Accu

Founded in 2012, Accu was named after the accuracy of the components it supplies and the deliveries it makes. It has quickly become a leading ecommerce specialist, supplying precision engineering specialist supplying components to more than 50% of the world’s top 100 manufacturers in over 120 countries.

Headquartered in Honley, Huddersfield, Accu has earned national recognition for innovation, growth and community investment, recognised in 2024 with The King’s Award for Enterprise in International Trade.

For more information on Accu, please visit: https://www.accu.co.uk/about

For more information on the partnership, please visit: https://www.accu.co.uk/huddersfield-town-partnership