5 reasons why supporting a local charity is good for business


Does your business have a corporate social responsibility (CSR) policy? Or do you view it as a nice-to-have, something only larger businesses can afford?

While most businesses these days recognise the importance of CSR, many smaller organisations can struggle to justify the cost or time implications of investing in their wider community.

But doing so can have real benefits for your business, whatever its size. Here are 5 key reasons why supporting a local charity is good for business.

It’s good for your people. Whether your employees take on the Yorkshire Three Peaks challenge or a skydive to raise money for your chosen charity, it’s all good for building strong teams and improving morale, engagement and retention.

It’s good for your brand. What do you want people to say about your business? Supporting a charity not only helps promote your organisation to a wider audience but also is good for how your business brand is perceived.

It’s good for the bottom line. A recent study showed that millennials are 70% more likely to spend more on brands that support good causes. Meaning that if you’re not one of those brands, you’re missing out.

It’s good for building valuable relationships. Our charity partner Forget Me Not Children’s Hospice has a 99er Business Club which holds regular events for local businesses, large and small, to network and build valuable long-term relationships.

It’s good for the soul. Knowing your business is making a real difference to your local community is good for you. And your employees. And that’s absolutely priceless.

To find out more about the wealth of benefits offered by Forget Me Not’s 99er Business Club why not attend one of their forthcoming 99er events:

18th October 4-6pm at Cuckoo, Call Lane Leeds http://bit.ly/99erCuckoo

Relaxed networking and FREE PIZZA at the fabulous Cuckoo in Leeds. An opportunity to meet local like-minded businesses and make great connections

14th November 3-5pm right here at The John Smith’s Stadium, Fantastic Media Suite! http://bit.ly/99erJohnSmiths

An afternoon of networking and refreshments as well as inspiration in the form of one of Forget Me Not’s dads who’ll be sharing his story with you, and a little bit of insight into how he manages his home / work life balance.